The general mission of this book is to help academicians and administration staff from higher education institutions to create new approach to use new technologies and media in teaching processes as well for internal and external communication. The target audience of this book will be composed of researchers and professionals working in the higher education sector. Academic teachers, administra-tion staff from promotion and international offices should be interested in this book. This book should help them to rethink what they do, how they are doing and to encourage them to create better usage of new media in their activities at universities. The entire publication is divided into seven parts and con-tains selected papers presented at the conference. First part provides inside to changes in environment of higher education institutions. Second one presents selected aspects of innovations in both teaching as well administration processes at universities. Part three is focus on different new media which can be applied to higher education institutions. In part four there are papers which describe new tools and technologies for higher education institutions. Next part presents cases of using social media by differ-ent universities. Part six focus on problem of attitudes of students and teachers toward new media application in educational process. Part seven, which conclude this book, discusses range of papers dedicated to relations between universities and labour market in aspect of new media usage.